Posting your artwork on Artstation at the right time can indeed help increase your visibility. While there’s no one-size-fits-all answer since audiences can vary, some general tips can be applied.
- Midweek Posts: Wednesday is often cited as one of the best days, with times around 11 a.m. to 1 p.m. being peak.
- Weekday Evenings: Posting from Monday to Friday, between 7 p.m. and 9 p.m., can catch users during their downtime after work.
- Avoid Late Nights: Posting very late at night can result in lower immediate engagement, as fewer people are likely to be online.
- Weekends: If targeting weekend posts, aim for slightly earlier times, as people often have different weekend routines.
Peak Online Hours
Consider posting when internet traffic is generally high, often corresponding to evenings and weekends in US time zones. Artstation has a global audience, so you might want to align your posting times with the evening hours of PST or EST.
It’s important to consider the time zone most of your audience is in when deciding on posting times.
Work Week Patterns
Mondays and Thursdays are typically good days to post, as traffic can be higher on these days. Avoid Fridays when possible, as people tend to plan for the weekend and may spend less time online.
If you’ve been on Artstation for a while, check your analytics, based on views and likes of your work to see when your views peak and schedule your posts accordingly.
Regular posting can also help increase your visibility as your followers will know when to expect new work from you.